Redken Acidic Bonding Concentrate Shampoo

Benefits

• Provides ultimate strength repair, intense conditioning and color fade protection
• Concentrated bonding care complex reinforces weakened bonds within your hair to improve hair strength and resiliency
• pH-balancing formula has an acidic pH to defend against the negative effects of hair coloring, styling tools, and even water, which has a pH of 7, to balance hair's pH back into a healthy range of 4.5-5.5
• For all hair types and textures
• Fresh citrus and floral fragrance has top notes of orange, bergamot, marine, middle notes of freesia, peach and rose, and bottom notes of cedarwood, sandalwood and amber

Key Ingredients

• Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds

Research Results

• 2x less breakage*
• 82% less visible split ends**
• 11x smoother hair**
• pH balancing
• *When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo
• **When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo
• Combats 1 year of visible damage in 1 use*’ (*system of acidic bonding concentrate intensive treatment, shampoo, conditioner, leave-in vs. undamaged hair)